RevenueShift to Co‑Present with Gorilla Glue at Sales Comp 2025

RevenueShift will be co‑presenting alongside client The Gorilla Glue Company at the upcoming WorldatWork conference in Chicago, sharing a real-world look at how sales rewards strategy can drive growth while preserving brand integrity.

In the session, Stuck on Growth: The Gorilla Glue Company Adheres Sales Effectiveness to Brand Excellence, RevenueShift Partner Marc Wallace will join Tammy Martin, Director of Global Total Rewards at The Gorilla Glue Company, to discuss how the organization aligned sales effectiveness with brand identity while scaling two iconic brands with distinct channel mixes and growth priorities.

Session Details
Date: Tuesday, August 12
Time: 12:30–1:30 PM
Location: Grand Ballroom 1–2, 7th Floor, 540 Michigan Ave, Chicago

Together, RevenueShift and Gorilla Glue will walk through how Gorilla Glue and O’Keeffe’s balanced differentiated growth strategies under a cohesive commercial framework, evolved sales rewards programs without compromising culture or values, and navigated a pivotal moment of transformation. The session will also highlight key lessons for FMCG and CPG organizations seeking to modernize compensation strategy while protecting what makes their brands distinctive.