The Comp Planning Playbook: Shaping Your Sales Incentives for 2026 Success

Are your 2026 comp plans ready to drive growth?

Late summer through mid-November is the pivotal window for sales and HR leaders to shape next year’s incentive plans. Get it right, and you’ll enter January with a strategy that’s aligned, credible, and primed for results.

The most effective comp plans don’t start with incentives, they start with strategy. When incentives reflect your GTM priorities, and land smoothly with the teams who carry them out, you build momentum that lasts.

In this white paper, we share quick wins you can implement within weeks, alongside the foundational shifts that prepare your organization for long-term success. Drawing on real-world case studies, you’ll discover how leading companies turned incentive complexity into clarity - and saw measurable results.

Download to learn:

  • Four steps to implement a 2026-ready compensation plan: strategy, roles, incentives, and implementation
  • How small but targeted adjustments to payout structures, quotas, or governance can unlock performance
  • Practical ways to overcome bottlenecks, secure leadership buy-in, and align incentives with profitability
  • Case study insights from organizations that redesigned their plans and built momentum for lasting growth

If you’re responsible for shaping 2026 comp strategy, this playbook will help you balance quick wins with future-proof foundations, and ensure your plan sticks.

Download our 2026 Comp Planning whitepaper here

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How We Can Help

Unlock growth and
deliver results

We help clients execute their growth strategy through market sizing, customer segmentation, and targeting. Unlocking growth begins with identifying the opportunity.

“I've known and worked with the team at RevenueShift for over a decade. They generate clear-eyed and pragmatic solutions for their clients. They're the first people I call when I have questions on trends or need a thoughtful reaction to an idea. I trust both the quality of their work and the way they do business.”
Landon Petersen
Head of Sales Incentive Strategy
“RevenueShift has been a valued strategic partner of ours for years. They drive engagement alignment by learning your business and understanding all stakeholder perspectives. They deliver a solution of best fit for your organization while ensuring alignment with best practice. Their team provides invaluable insight into plan performance and sales effectiveness. They are exceptional partners who understand the value of relationships.”
Melissa Tessendorf
GVP, Total Rewards & HR Operations

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Your goals are our goals. We won’t come with one-size-fits-all solutions. Every organization has unique needs and we are committed to finding what works for you. If you’re ready, we’re ready.