Case Study: Optimizing Sales Compensation for Telesign’s Consumption Model

Telesign, a global leader in digital identity and fraud prevention, faced an increasingly complex sales landscape. As businesses rapidly adopted digital solutions, Telesign needed to evolve its sales strategy to align with its modern consumption-based business model. Despite a strong value proposition, the company’s sales team dealt with misaligned incentives and product focus areas, inefficiencies in sales coverage, and unclear account prioritization. To accelerate growth, Telesign partnered with RevenueShift to redefine sales roles, optimize account segmentation and align compensation structures with strategic goals. Download the case study here.

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